The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide release ever at around $7M, and it won’t be helped going forward by a shockingly bad exit poll grade of F from opening night audiences.  This […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 28 and Sunday March 29, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball NCAA Basketball Championship: Elite Eight Round Saturday 5.69 rating TBS 6:00 pm #1-Wisconsin vs […]

  The Broadcast Film Critics Association is one of those organizations that wants everyone to be happy, including the television network (CW) that carries its yearly telecast, so it gives out a number of MTV-like silly awards, like Best Actor/Actress In an Action Movie (a chance to award Robert Downey, Jr for The Avengers!) and […]

  The AMERICAN MUSIC AWARDS were the latest prizes to face a heavy drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

>The past week is up an amazing 57% from last year, and the year-to-date tally is now down 15% from last year (improving from down 17% last week).  This is very positive news for the industry, and especially Universal with its successful launch of Fast Five. The Past Week: Total Box Office Volume All films […]

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18% drop on Sunday, for a $15.6M weekend.  That tracks for a holiday period of about $50M, […]

> BRIDESMAIDS is having a very solid opening weekend, particularly given its relatively low budget.  We’ll see how word of mouth holds up the rest of the weekend, but for now Universal has to be very happy–as do Kristen Wiig’s talent reps. THOR‘s hold is OK, but on a weekend where it faced no new […]

  CBS picked up some steam as we head into the tail end of the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]