DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result was still a very big number, that Saturday decline was far steeper than the 8-9% Day 2 drops for Wonder Woman and Guardians of the Galaxy 2 […]

Since December 16, the top 10 films at the North American box office have totaled $222 million, now slightly below the 2013 pace for December 16-23 (-1.7%) but still slightly above the average (+3.6%) for this eight-day period over the last 12 years.  The top 10 films added up to $25.6 million on Tuesday December […]

FOX won Thursday night with a 3.2 Adult 18-49 rating from 8-10 pm, with the two highest-rated shows of the night: the Thursday premiere of The X Factor (3.1) and the season premiere of Glee (3.3). NBC placed second on the night with a 2.0 rating.  The night started with the season finale of America’s Got Talent (2.4) […]

  Because of Nielsen’s holiday schedule, we may not have Thursday cable 18-49 numbers for several days.  However, based on household ratings, ESPN got exactly the punch from the new COLLEGE FOOTBALL PLAYOFFS that it had hoped for with its multi-billion dollar license deal.  Preliminary numbers give yesterday’s ROSE BOWL a 15.5 household rating, up […]

  Welcome to THE SKED’s live Emmy Awards blog (all times Pacific)… 5:03:  The Jimmy Kimmel getting punched sketch won’t displace anyone’s memories of Jimmy Fallon’s triumphant open a couple of years ago, but there was a funny gag for the Reality Host nominees. 5:08:  Kimmel’s best monologue line:  advising people that after the cancellation […]

Based on Friday’s grosses, weekend #2 of 2015 looks like $110 million for the top 12 films Friday-Sunday, down from the norm for this weekend and down from the same weekend last year.   Opening at 3,593 theaters Friday, Taken 3 from Fox is on track for a $39.5 million opening three-day weekend (above our $30.5 million ShowBuzzDaily […]

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up in broad numbers for the launch of new series and return of old favorites, and as the season […]