> Sucker Punch moved into the #1 spot, declining 68% percent, in line with the 67% average decline for March movies on day four.  Limitless declined 68% (also in line with the 69% average for March films on day 11, the second Monday of release).  The biggest drop was for Diary of a Wimpy Kid, […]

  Not surprisingly, the season finale of EMPIRE went platinum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide release ever at around $7M, and it won’t be helped going forward by a shockingly bad exit poll grade of F from opening night audiences.  This […]

Based on Friday’s grosses, weekend #13 of 2015 looks like $150 million for the top 12 films Friday-Sunday, above the norms for this weekend. Opening at 3,708 theaters Friday, Home from Fox and DreamWorks Animation is on track for a $58.0 million opening three-day weekend (way above our non-believing $28.0 million ShowBuzzDaily forecast earlier this week). The film […]

  The Broadcast Film Critics Association is one of those organizations that wants everyone to be happy, including the television network (CW) that carries its yearly telecast, so it gives out a number of MTV-like silly awards, like Best Actor/Actress In an Action Movie (a chance to award Robert Downey, Jr for The Avengers!) and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

>The past week is up an amazing 57% from last year, and the year-to-date tally is now down 15% from last year (improving from down 17% last week).  This is very positive news for the industry, and especially Universal with its successful launch of Fast Five. The Past Week: Total Box Office Volume All films […]

  College basketball’s big night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]