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January 28, 2012
 

FRIDAY JANUARY 27 BOX OFFICE RESULTS

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Written by: Mitch Metcalf
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The fourth weekend of 2012 is a touch better than the same weekend last year, but it’s a somewhat below average weekend looking at the past four years.  The Grey is opening at #1 at almost $19 million, somewhat higher than expected.   


The Grey is coming in above forecast, pulling in $6.4 million Friday and an estimated $18.7 million for the three-day opening weekend, compared to a $15 million ShowBuzzDaily forecast.  The Grey is headed for a preliminary $60 million total domestic. 

One for the Money is beating our prediction: opening with $4.1 million Friday on its way to almost $12 million for Friday-Sunday, ahead of the $9.5 million prediction.  The action drama about the Tuskegee Airmen is headed for a preliminary $27 million domestic.  Early reviews are in (25 so far at RottenTomatoes), and this Katherine Heigl classic is earning an ignominious 0% positive reviews.

Man on a Ledge is failing to meet even modest expectations: a little over $2.5 million Friday and $7.2 million this weekend, below the $10 million forecast.  Man on a Ledge is on track for only $17 million total domestic.  

The Artist is looking to gross $3.2 million this weekend, averaging a low $3,220 at 897 theaters, below the $3.7 million forecast.  The Oscar hopeful is headed for $38 million domestic.   

In case you missed them, click to see this week’s Weekend Predictions

  
January 27-29, 2012     Pre-Wknd    Wknd            Showbuzz
(millions)              Showbuzz    Early    FRI    Domestic
                        Forecast    Proj.   Actual   Final

The Grey (Open Road)     [$15.0]    $18.7   $ 6.4     $ 60
One for the Money (LG)   [$ 9.5]    $11.9   $ 4.1     $ 27
Underworld Awakening (So)[$11.5]    $11.6   $ 3.4     $ 67
Red Tails (Fox)          [$11.5]    $ 9.6   $ 2.8     $ 54
Man on a Ledge (Sum)     [$10.0]    $ 7.2   $ 2.5     $ 17
Extremely Loud & Inc (WB)[$ 8.0]    $ 6.9   $ 2.0     $ 38
Contraband (Uni)         [$ 7.0]    $ 6.4   $ 1.9     $ 71
The Descendants (Fox)    [$ —]    $ 6.3   $ 1.7     $ 70
Beauty & Beast 3D (Dis)  [$ 5.0]    $ 5.1   $ 1.2     $ 54
Haywire (Rel)            [$ 4.5]    $ 4.0   $ 1.2     $ 27

The Artist (Weins)       [$ 3.7]    $ 3.2   $ 0.9     $ 38
Mission: Impossible 4 Par[$ —]    $ 3.2   $ 0.9     $214
Joyful Noise (WB)        [$ —]    $ 3.1   $ 0.9     $ 32

Iron Lady (Wein)         [$ —]    $ 3.1   $ 0.9     $ 26


Note: The table above summarizes an early look at the weekend.  The first column is a reminder of each film’s ShowBuzzDaily Forecast for the weekend (in brackets).  The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column).  The final     column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America.  A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade.  


Total Box Office Volume 

The Top 12 Films this weekend are looking like $94 million total Friday-Sunday, up 2% from the same calendar weekend last year but down 8% from the more typical volume for this weekend in other years.          

Top 12 Films: Weekend #4

     Volume    Movies Opening Each Weekend (millions)
2012  $ 94  The Grey $19, One for the Money $12, Man Ledge $7

2011  $ 92  The Rite $15, Sanctum $9  
2010  $110  Edge of Darkness $17, When in Rome $12
2009  $103  Taken $25, The Uninvented $10, New in Town $7

2008  $102  Hannah Montana $31, The Eye $12

2008-11
Avg   $102


Check back tomorrow for updated weekend figures and revised estimates for domestic final grosses.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.