>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in about the same as the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume for the top 12 films is now looking like $146 million for the weekend, up 28% from last year’s weekend […]

  We’re just days away from the launch of the summer movie season, the most important part of the year for all of the major studios.  Literally billions of dollars will be on the line over the next several months, with almost every weekend bringing a high-stakes bet to the table from one or more […]

>The Hunger Games will hold on to the #1 spot at the box office this weekend.  With $12.9 million Friday, Hunger Games is headed for $32.5 million in its third weekend, beating the $30.5 million ShowBuzzDaily forecast.  The film is should pass $300 million Sunday and is now headed for $378 million domestic. The two […]

        NETWORK FINALS:  Note that the WE DAY special must have run without commercials, and thus it wasn’t included in Nielsen’s final ratings.  As expected, there were a slew of adjustments for the night, mostly attributable to NFL PRESEASON games.  The following shows dropped 0.2 from their preliminary ratings:  the reruns of […]

  NETWORK UPDATE:  AGENTS OF SHIELD narrowly averted this morning’s series low with an 0.1 adjustment upward, but while THE VOICE was also up 0.1, that just put it at a slightly higher series low.  The rest of the morning’s awful numbers remained as-is. TUESDAY CABLE:  TNT led again with NBA PLAYOFF games at 2.0/1.8, […]

> THE THREE STOOGES:  Watch It At Home – More Nyuks Than You’d Expect The Farrelly Brothers’ THE THREE STOOGES is better than its marketing campaign let on, and while that would be more impressive if the trailer and ad materials hadn’t been almost unwatchably bad, it still makes for a welcome relief. The quick-cut […]

  Little competition for an NFL PRESEASON game, and several of the other preliminary numbers below may be adjusted down on Monday for local NFL preemptions. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than stellar.  The result was a $24.7M weekend that was lower than originally anticipated, and early international results of […]