Warners is claiming that Sucker Punch cost around $80M, which given the scale of the film suggests either admirable cost-effectiveness or a lowball number–in any case, word of mouth is likely to be terrible (see my review, not to mention that its overall Rotten Tomatoes number is at 20%), so it’s doubtful to get past […]

  Below are the ratings in key demos for the Top 25 original cable telecasts last Friday.  Friday cable is mostly for fans of WWE and the Disney Channel, but here are the numbers for a couple of other shows of interest:  THE KNICK (Cinemax) held almost exactly with the previous week at 0.13 and 407K […]

NBC led the broadcast networks last night with a 1.6 Adult 18-49 rating from 7-11 pm in the preliminary fast nationals, although ESPN’s coverage of the NBA Eastern Conference Finals and HBO’s Game of Thrones are certain to pull ahead when the cable ratings are available tomorrow morning.  NBC started relatively slowly with Dateline at […]

  Returnees were steady or slightly down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Here are the weekend sports ratings for Saturday and Sunday February 25-26, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, February 27-28, 2016: […]

Ratings for the Top 25 original cable telecasts Tuesday:  

YOUNG ADULT: Worth A Ticket – Theron + Oswalt = The Real Thing   Charlize Theron plays the hell out of her character Mavis Gary in the new YOUNG ADULT.  Theron has had a curious Hollywood career, with the usual big-budget flops (remember Aeon Flux?) mixed with a clearly wholehearted commitment to difficult, independent projects […]

  PROJECT X:  Not Even For Free – Don’t RSVP   How is it that no one has yet produced a 3D found-footage movie?  You’d think the combination of the most (usually) mind-numbing gimmicks of the past decade would be a commercially sure bet, but so far it’s an untapped market. Meanwhile we have PROJECT […]