> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our season finale review is here).  In the world of broadcast networks, ONCE UPON A […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 29 and Sunday March 30, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball NCAA Men’s Tournament: Elite 8 Round 9.0 rating CBS 5:00 pm Sunday #8-Kentucky vs […]

  BROADCAST FINALS:  NBC’s USFL game was at 0.14.  FOX’s MLB game was at 0.33.  On CW, TOTALLY WEIRD & FUNNY was at 0.03/0.02 compared to last week’s 0.02/0.02.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE WORLD SERIES game was at 0.55, and UFC PRELIMS was at 0.21.  Fox Sports […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

Thursday preliminary broadcast ratings:

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]

> ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8.  The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM.   It’s not entirely clear how informative the test airing will be, because on April […]

  AFTERNOON UPDATE:  THE VOICE and AGENTS OF SHIELD avoided lows with 0.1 upward adjustments.  TUESDAY CABLE:  NBA PLAYOFF games on TNT led the night at 1.7/1.1.  THE DEADLIEST CATCH (Discovery) had a strong 1.5 season premiere, up 0.3 from last year’s season finale, although down 0.1 from the 2013 season premiere (a lead-in special […]