A busy night, but not a particularly well-watched one. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M in those territories, which included portions of Europe as well as Australia and Mexico.  Amazing 2 is following […]

  BROADCAST FINALS:  The NFL PLAYOFFS were of course dominant, with 7.70 for NBC’s afternoon game, and 8.00 for FOX in primetime.  Back on NBC, the first SNL of 2023 was at 0.98.  ABC simulcast UFC with ESPN, and the broadcast share was 0.16.  CW’s WORLD’S FUNNIEST ANIMALS was down 0.03 to 0.04.   Broadcast […]

> A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover) give plenty of notes, helpful and otherwise, and critics begin to […]

FOX came in with a 3.2 Adult 18-49 rating for the MLB All-Star Game last night in the official nationals.  This was the lift we expected this morning from the fast nationals and proved to be enough to claim a rebound (albeit tiny) from an all-time low last year.  The news was not as good with viewers […]

  Not much to say about a night mostly occupied by the State of the Union Address. CW:  As the only network TV series airing against coverage of the President’s speech, SUPERNATURAL got a 0.1 boost to 1.2, even with its season high.  THE ORIGINALS, which faced more normal competition, was down 0.1 to 1.0. […]

  Some viewers spent the night at Camp… but see below. NBC:  Per Mitch Metcalf:  on the surface, a fairly good debut for Camp at 10PM last night (a time period-winning 1.5 rating with adults 18-49).  However, please note that NBC peaked with a 2.9 rating at 9:30 for the second half of the AMERICA’S GOT […]

  In a battle of doubleheaders, MURDER killed THE BLACKLIST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]