The hills were alive with the sound of football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

    NETWORK FINALS:  CBS’s REPUBLICAN DEBATE gained 0.2 in final numbers, and both the debate lead-in 48 HOURS and FOX’s NASCAR coverage were up 0.1.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports dominated the Top 10, with 7 of the slots (actually 8, because HBO’s premiere of the FURIOUS 7 […]

  Summer programming continued to run down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to families, so it may not have quite as strong a weekend multiple as Percy, […]

> The days when cable networks cowered from the might of the broadcast networks’ promotional machines and stayed away from Fall premiere season are over, and FX today announced start dates for its own Fall shows, in the weeks immediately before and after the broadcast official premiere week of Sept 19-25.   Tuesday Sept 6:  SONS […]

The box office is starting to stabilize after a rough first quarter of the year.  This weekend’s top 12 films should total about $120 million, within 3% of the same weekend in recent years and the second weekend in a row to buck the strong downward trend most of the winter. Opening at a slightly […]

  OPENINGS:  After last week’s Barbenheimer fireworks, the box office for new movies returned to earth–with a thud in the case of HAUNTED MANSION (Disney), which was at the bottom of projections at $24.2M.  With the exception of Guardians 3, it’s been a tepid summer for Disney, and Haunted Mansion carries production/marketing costs in the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]