HOME ECONOMICS didn’t have a great 2nd week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Not unexpectedly, the 2d Monday of the season was more subdued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  CBS’s end of NCAA TOURNAMENT coverage adjusted to 1.1 in final numbers for the early primetime segment and 1.4 for the later portion.  Elsewhere, THE CATCH and THE BLACK LIST: REDEMPTION both lost 0.1s that they couldn’t spare, leaving them at 0.7.  Let’s also take notice of the fact […]

        NETWORK FINALS:  The 8:30PM FRESH OFF THE BOAT lost 0.1 in final numbers, and NBC stayed on top in broadcast STATE OF THE UNION coverage, although the rating adjusted to 1.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Perhaps not surprisingly, this President’s STATE […]

  The AMERICAN IDOL finale was loud for the night, but a whisper compared to bygone days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

        NETWORK FINALS: SUNDAY NIGHT FOOTBALL adjusted to 6.1, down 0.1 from last week’s game. AMERICA’S FUNNIEST HOME VIDEOS gained 0.1 in final numbers, but 60 MINUTES and the reruns of NCIS: LA and MACGYVER lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE […]

      NETWORK FINALS:  The only change in final numbers was a 0.1 dip for CAUGHT ON CAMERA.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery towered over the rest of Friday cable, with GOLD RUSH up 0.02 to 1.02, and the season finale of TREASURE QUEST […]

        NETWORK FINALS:  STAR gained 0.1 in final numbers.  The other changes were all in reruns, 0.1 drops for ARROW and both episodes of SVU.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season finale of History’s SIX jumped 0.09 to 0.44.  The season premiere […]