NBC comes up with a Wednesday night formula that works:  air against no competition. NBC:  With reruns on three other networks and a weak reality show on the fourth, NBC went to town on Wednesday night, with season highs galore.  WHITNEY (which has been adjusted creatively a great deal from last season, but to little […]

          GUYS WITH KIDS:  Wednesday 8:30PM on NBC   WHAT IT’S SAYING:  Everyone loves Judd Apatow movies, right?  Irreverent guys who hang out together and give each other crap?   Because this is totally Apatow-esque–with cute babies! WHAT IT’S REALLY SAYING:  The last show that tried to imitate Judd Apatow was Work […]

Note: ABC and FOX numbers below will rise in the official nationals when live viewing on the West Coast before 8pm PT is factored in. College football on ABC should go up a little less than +10%, while World Series on FOX should rise more than +20% with the viewing in Southern California. DEMOGRAPHIC DETAIL: For […]

> Although cable networks have become much more aggressive with their in-season scripted programming in recent years (Sunday nights this season are at least as much about cable shows as they are broadcast), summer is still when those networks really come out and play.  Today TNT announced the premiere dates for its very busy summer […]

Last night’s Winter Olympic coverage on NBC in primetime averaged a 4.9 adult 18-49 rating from 8:00-11:00 pm, but that rating increases to a 5.2 if the 8:00-8:30 half hour is excluded for being free of national commercials.  Either way, it’s a disaster for a night containing the finals of Ladies’ Figure Skating, THE marquee […]

  Note:  A variety of local NFL preemptions will lead to adjustments in final ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  There were no significant adjustments from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.39/0.29.  Food Network’s DINERS, DRIVE-INS & DIVES jumped a tenth to 0.22.  Cable news was led by Fox News’ THE […]

  No one tried to compete with the SURVIVOR fall finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]