NETWORK FINALS:  CW’s MASTERS OF ILLUSION, THE BIG STAGE and the 9:30PM PEAKING all dropped 0.1 in final numbers, which in the case of the latter pushed it to a 0.0 rating, something not seen very often.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]

  We may be seeing the new upper limits of non-sports primetime broadcast ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

        NETWORK FINALS:  Things didn’t get better for THURSDAY NIGHT FOOTBALL in finals, which adjusted to 3.4, down 1.1 from last week’s game.  There were no other changes from morning numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The pinch was felt on the NFL […]

  No major shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  CHILD SUPPORT […]

  The FOX line-up shrank from last week’s midseason premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Old favorites were a little less favorite. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

      NETWORK FINALS:  Final numbers were a mixed bag for ABC, as AMERICAN HOUSEWIFE gained 0.1, but both REAL O’NEALS and AGENTS OF SHIELD dropped the same, putting the latter at 0.7, which is the same level where the shows in that slot the past few seasons were getting canceled.  On NBC, THE […]

  NETWORK UPDATE:  At this point, it’s far from a surprise that all of ABC’s sitcoms gained in afternoon adjusted ratings:  THE MIDDLE, THE GOLDBERGS and BLACK-ISH by 0.1, and MODERN FAMILY by 0.2.  (No goodies for NASHVILLE, though.)  Ratings in key demos for the Top 25 original cable telecasts Wednesday (plus a few other lower-rated […]