NETWORK FINALS:  20/20 and both the new and rerun episodes of MASTERS OF ILLUSION dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s REAL TIME WITH BILL MAHER took the Friday cable throne on a very slow night, down 0.02 […]

  Quick drops for last week’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Viacom loves its simulcasts, and this time it was THE COMEDY CENTRAL ROAST OF BRUCE WILLIS.  On its home network, it led Sunday cable at 0.79 (followed by […]

        NETWORK FINALS:  SPEECHLESS and DATELINE each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox Sports 1’s MLB PLAYOFFS game topped Friday cable at 1.13.  Discovery’s GOLD RUSH returned at 0.64, with the lead-in hour at 0.29.  A&E’s LIVE PD […]

        NETWORK FINALS:  All of CBS’s shows dropped in final numbers, 60 MINUTES by 0.2, GARTH LIVE AT NOTRE DAME by 0.1, and the rerun NCIS: LA by 0.1.  In addition, SUNDAY NIGHT FOOTBALL adjusted to 5.4, down 0.07 from last week’s game.         Broadcast Official Nationals Program Ratings […]

  The WORLD SERIES more than quadrupled the next-highest score of the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  FRESH OFF THE BOAT gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN took the top slot on Tuesday cable, up 0.05 to 0.90, and the season finale of SHOOTER ticked up to 0.49.  History’s CURSE […]