OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% drops for the Shazam movies), not to mention the Sunday West Coast weather, that studio estimate may be optimistic.  The international […]

> The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend.  None of the films opening this past weekend hit that mark this week, indicating soft long-term playability for what was already a weak slate of films. Over the combined Monday through Tuesday period (April 11-12), Hanna is #1 with $2.0 million, […]

  The NFL DRAFT was the latest TV staple to slump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Deadline has preliminary boxoffice figures for Thursday, and reports that THE AMAZING SPIDER-MAN (Sony) was at $16.3M for the day, down 30% from July 4th.  If that number holds, it would be slightly better than the 34% drop Transformers had on July 5 in 2007.  At this point in its run Transformers had earned $84.9M, or […]

        BROADCAST HIGHLIGHTS: ABC:  BACHELOR IN PARADISE was at 0.81, down 0.23 from Monday’s episode, and ULTIMATE SURFER was at 0.34, steady with Monday. CBS:  Reruns at 0.26-0.29. NBC:  AMERICA’S GOT TALENT dropped 0.09 to 0.85, and COLLEGE BOWL ticked up to 0.40. FOX:  LEGO MASTERS gained 0.04 to 0.50, and FANTASY […]

  Other Nielsenwar Network Report Cards:  NBC One massive hit can make up for an awful lot of failure.  Have you met EMPIRE? Full Season To Date (thru May 3) 18-49 Rating Average:  1.53 (#4), down 26.2% from last season (Note:  FOX aired the Super Bowl in 2014-15; with that excluded, the year-to-year drop was […]

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 movies dropped 16% and 8%). That suggests very positive word of mouth, which may give Best Man unexpected […]

  NETWORK UPDATE:  No changes from this morning, as MOTIVE and SO YOU THINK YOU CAN DANCE retained their increases from last week. WEDNESDAY CABLE:  DUCK DYNASTY (A&E) was the highest-rated cable show of the night, but it was down a further 0.3 to 1.5 after last week’s tumble from the previous season’s premiere.  It […]