The AMERICAN MUSIC AWARDS were the latest prizes to face a heavy drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

>Captain America beat expectations and opened far ahead of the second weekend of Harry Potter and the Deathly Hallows Part 2, which should drop a hefty 72%.  Friends with Benefits opened OK but below forecast.  Overall, the weekend is up 14% versus the same weekend last year.    Captain America: The First Avenger opened above forecast […]

Sunday ratings chart last night, last year and last week.  Ratings for NBC 7:30-11:00 and CBS 7-8 pm are adjusted from the fast nationals to estimate the adjustment in the official nationals for these live feed programs.

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 4.3, down 0.3 from last week’s game.  In addition, 60 MINUTES rose 0.2 in final numbers, and THE SOUND OF MUSIC, GARTH & TRISHA LIVE and A HOME FOR THE HOLIDAYS gained 0.1, while the 7:30PM rerun of BOB’S BURGERS lost the same.   […]

The Labor Day holiday will cause delays for daily national ratings (cable and broadcast finals) this week.  This is how the week’s ratings should roll out after the holiday.  We will update these times if anything changes. Friday Sep 4 nationals rescheduled to Tuesday Sep 8 at 1 pm PT (normally Monday afternoon) Saturday Sep 5 nationals rescheduled […]

  A wash-out of a night for network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  CBS–because it’s CBS–doesn’t release trailers for its new series, but instead provides 3-4 minute behind-the-scenes featurettes.  These are about as informative as the puff pieces you’d find as an “extra” on a Hollywood DVD, and they’re even less reliable as a predictor of series quality than a real trailer would be.  So take them […]

We’re now in summer finale season, but Big Brother still carried the night. CBS:  BIG BROTHER dropped 0.1 from last week, but its 2.2 was easily ahead of everything else last night.  THE BIG BANG THEORY was oddly subdued, down 0.6 from last week’s rerun to 1.5. ABC:  The season finale of NY MED is […]