A solid night for the long-running hits. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS;  After adjustment for football preemption, ABC’s CMA COUNTRY CHRISTMAS and THE GOOD DOCTOR, and NBC’s A VERY PENTATRONIX CHRISTMAS, all lost 0.1.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL dominated Monday cable, but had a steep 0.84 […]

  A moderate return for TOUGH AS NAILS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The mostly-scripted summer Thursday scheme isn’t working out well for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Cleveland vs. Golden State IV was big, but not as big as last year’s edition.   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, while 29.0% call Central home, 17.1% live in the Pacific time zone, and 6.5% live in the relative obscurity of the […]

  ABC’s specials didn’t do much to liven up the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

      NETWORK FINALS:  The original SHARK TANK gained 0.1 in final numbers, but GRIMM lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was all ESPN at the top of Friday cable, with a pair of NBA PLAYOFFS games at 1.24/0.95, and coverage of the […]