OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramount has it slipping only 24%, when the next-lowest drop is 30% (and that’s also for […]

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen (covering 70% of the country). NASCAR on Saturday night on FOX averaged a 3.5 household rating, down a tenth […]

  OPENINGS:  ALIEN: ROMULUS (20th/Disney) became the latest franchise product to hit big this summer, arriving at the high end of expectations with $41.5M.  That was higher than 2017’s Alien: Covenant ($36.2M), although below 2012’s Prometheus ($51.1M).  The film was also solid overseas, with a $66.7M start sparked by $25.7M from China.  Romulus was budgeted […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s college basketball conference tournament coverage took up all of the Top 5 slots on Saturday cable, with the ACC leading the way with 1.17.  (Other tournaments on ESPN2 and FS1 also made the chart.)  4 […]

  BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL game was dominant at 2.58.  CBS’s TAYLOR HAWKINS TRIBUTE CONCERT was at 0.13.  FOX’s MLB game was at 0.14.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE FOOTBALL returned and swept the top of the chart, with ESPN’s games at 0.85/0.61/0.43, and Fox Sports 1’s games […]

  Not all Game 7s are created equal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Game 6 of the World Series Tuesday night averaged a 3.0 adult 18-49 fast national rating, which we are estimating will go up to around a 3.5 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Previous record low for Game 6 (a 5.7 in 2013 for Boston-St. Louis, a […]

        NETWORK FINALS:  FOX’s NASCAR race and NBC’s 9PM episode of THE WALL lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Adult Swim’s RICK & MORTY led Sunday scripted cable, down a tick to 0.67, with THE SHIVERING TRUTH down 0.02 […]