>Deadline is reporting that Pablo Schreiber, who guest starred on the pilot for CBS’s A GIFTED MAN (review here) has been upped to a regular.  Schreiber played a new age-y healer in the pilot, visited by Patrick Wilson’s character when Wilson was trying to decide whether to get rid of the ghost of his ex-wife […]

  March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

Here are the full week sports ratings for Monday January 18 through Sunday January 24, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

  Two of the weekend’s openings drew upon their core audiences for strong Saturday results.  Weekend matinees are prime time for family movies, and according to preliminary numbers at Deadline, THE LEGO MOVIE (Warners) had a huge $31.4M second day in theaters, almost doubling its Friday result and making a $70M weekend likely.  That will make […]

  BROADCAST FINALS ABC:  After a rerun at 0.35, 20/20 was down 0.08 to 0.34. CBS:  SWAT lost 0.03 to 0.47, FIRE COUNTRY was down 0.03 to 0.48, and BLUE BLOODS ticked down to 0.39. NBC:  LOPEZ VS LOPEZ gained 0.03 to 0.27, YOUNG ROCK held at 0.22, and DATELINE was up 0.03 to 0.31. […]

A low-rated night with little relevance to network regular schedules. ABC:  The only network to take a chance with regular scripted programming last night, airing new episodes of LAST MAN STANDING and MALIBU COUNTRY presumably on the theory that these family-aimed shows could find a holiday audience.  The attempt was neither success nor failure, as […]

>BREAKING DAWN PART 1: Although the huge day-after-Thanksgiving take lifted everything in the multiplex, Breaking Dawn 1 continues to run behind New Moon by 10 percent. THE MUPPETS: Still well under Tangled’s Thanksgiving gross last year, but given its moderate cost, a solid hit. HUGO:. It’s per-theatre gross is almost identical to Muppets, although it’s […]

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to a family audience.  That pushed the weekend to $28M, still not in the top rank of Kevin Hart openings ($34-35M for Get Hard, Ride […]