The NFL returned, but with an asterisk. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

The Oscars telecast on Sunday 2.28.2016 started right on par with recent telecasts, just above 35 million viewers for both 2016 and the average of every telecast since 2007.  Generally speaking, the average Oscar show audience rises through the first hour, then holds steady until about 10:00 or 10:15 pm when the In Memoriam segment […]

  Note that afternoon golf on CBS pushed 21 minutes into primetime, so the network’s preliminary ratings are likely to adjust in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

Here are the full week sports ratings for Monday May 20 through Sunday May 26, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

  ABC’s highwire act didn’t thrill. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Note: ABC numbers below inflated significantly by two major pre-emptions for NFL Monday Night Football in Dallas (on WFAA) and Detroit (on WXYZ). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]