NETWORK UPDATE:  In final numbers, THE VOICE gained 0.1 but IZOMBIE lost the same amount. CABLE HIGHLIGHTS:  TNT’s doubleheader coverage of the NBA PLAYOFFS was again at the top of the cable night at 1.88/1.23.  TLC’s 19 KIDS AND COUNTING was next, down 0.07 from last week to 0.98, and THE WILLIS FAMILY was […]

  NOTE TO READERS:  Due to our upcoming Sundance Film Festival coverage, ratings posts for the rest of this week will largely be charts without text.  In addition, we may not be able to respond promptly to reader requests for specific ratings in the Comments. NETWORK UPDATE:  UFC FIGHT NIGHT gained 0.1 to 1.2 in […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) will in any case mark a historic low for Winter Olympics primetime network coverage, down almost a point from Turin’s parallel […]

>ABC won another Wednesday, thanks to a very solid schedule top to bottom.  NBC launched its new Wednesday 8-9 comedy hour to okay results, but remember in week two Whitney and Chelsea will face the venerable American Idol each week.               Nightly Adult 18-49 Rating Wednesday    ABC    CBS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

        NETWORK FINALS:  The adjustments were fewer and less steep than in recent days.  ABC:  The CELEBRITY FAMILY FEUD rerun stayed at this morning’s 0.8, and the season finale of THE BAKER & THE BEAUTY was at 0.5, compared to the morning’s 0.6/0.5 and last week’s 0.4. CBS:  The night’s reruns held […]

  NETWORK UPDATE:  ABC’s DEMOCRATIC DEBATE rose 0.2 in final numbers, although it was still nowhere near its Republican counterparts, and FOX’s UFC LIVE climbed by the same amount.  Once SATURDAY NIGHT FOOTBALL was removed from CBS’s NY and Dallas ratings, the network plunged by 0.4/0.5/0.6 respectively over primetime’s 3 hours.  Broadcast Official Nationals Program […]

Please note: the CBS numbers below are inflated by major-market pre-emptions for NFL Preseason games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]