Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

      NETWORK FINALS:  The WINTER OLYMPICS scratched out a 0.3 increase in adjusted finals, not much of a bump.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the WINTER OLYMPICS on broadcast TV, sports led cable, with ESPN’s Duke vs. North Carolina COLLEGE BASKETBALL game on […]

  No gold medal for the start of the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  RIVERDALE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader topped Wednesday cable, although the early Cleveland vs Minnesota game was much higher than San Antonio vs. Phoenix at 0.83 vs 0.47.  VH1’s BLACK INK CREW […]

  CBS’s Olympics counterprogramming had a solid start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  NCIS and BULL each gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Golden State vs. Oklahoma City NBA game topped Tuesday cable at 1.04, with the early Washington vs. Philadelphia game at 0.46.  On History, CURSE OF […]

  Due to the State of the Union address and reruns, most comparisons are to 2-3 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

        NETWORK FINALS: THE RESIDENT, MAN WITH A PLAN, 9JKL and SCORPION all gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast topped Monday cable with 1.10/1.07/1.04, compared to last week’s 1.21/1.15/1.06.  On VH1, LOVE & HIP-HOP was at […]