> The Martin Luther King holiday weekend, a relatively small one for Hollywood because many people work on Monday, begins. UNIVERSAL: The studio made the fairly extraordinary decision to sit out the holiday movie season entirely, presumably because they didn’t think any of their product could compete.  They did, however, spend a lot of money […]

The AUDIENCE MAP series continues with a look at fall 2015:  NBC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

> This was supposed to be the weekend that the 2011 slump started to turn around.  While $37.5 million and $19 million openings are usually nothing to sneeze at, the box office needed better performances to show increases from 2010.     Based on Friday’s numbers, Rio is headed for about $37.5 million this weekend.  On first blush, […]

  Movie audiences can’t get enough of watching things blow up, and tonight’s ACADEMY AWARDS has the potential to explode before our very eyes.  Everyone knows the litany of what’s gone awry along the way, from the host/no-host mess, to the Most Popular Film Oscar that never was, to the foiled attempt to hold the […]

>Not a lot of change in the numbers as early Saturday results are factored in.  Deadline reports THE LION KING at #1 with $22M, MONEYBALL 2d with $21M, and DOLPHIN TALE 3rd with $20M, so any or all of those could shift as fuller counts are completed.  ABDUCTION is reported to have edged up to […]

  Finales gave a boost to ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>   See A Word About Busted Pilots SMOTHERED, which was produced for ABC by Warner Bros Television, falls into the category of “not as bad as you’d think.”  The concept is Predictable Sitcom 101:  a young couple (Kyle Howard and Brooke D’Orsay) whose daughter is about to celebrate her first birthday, is invaded by […]

>With two nights of the May Sweep in (Thursday’s official ratings and Friday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country.  It’s an important measurement period because most local TV […]