NETWORK FINALS:  Saturday was another night with NFL Preseason games, so there were plenty of adjustments.  Each show in the ABC and FOX line-ups as well as DATELINE and 48 HOURS dropped 0.1 in final numbers, while both of the final hours of DOUBT fell 0.3.           […]

        NETWORK FINALS:  Once the NFL preseason games were cleared out for final numbers, the entire CBS line-up (reruns of MACGYVER and BLUE BLOODS plus the SON OF SAM special) and the rerun AMERICA’S GOT TALENT were down 0.2, while WHAT WOULD YOU DO, DATELINE, MASTERCHEF, BEAT SHAZAM, 20/20 and the rerun MASTERS […]

It was another night where preliminary ratings won’t necessarily mean very much.  The entire CBS schedule was pushed 18 minutes in most of the country because the PGA CHAMPIONSHIP ran late, and there were NFL preseason preemptions affecting NBC and FOX.  Final ratings tomorrow morning will be more accurate. DEMOGRAPHIC DETAIL: For each broadcast program (or […]

  OPENINGS:  There have been a lot of busted franchises this summer, but ANNABELLE: CREATION (New Line/Warners) held strong, with a $35M opening weekend that was down just 5% from the first Annabelle.  The new entry is considerably more frontloaded than the first, down 22% on Saturday compared to 10%, which may mean a US […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now down -1% from last year and now +3% above the average for this point the past four years ($6.645 billion).  Over the same period, Hollywood films have […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  CBS and NBC numbers below inflated by local pre-emptions for NFL Preseason games: CBS (Pittsburgh and Kansas City pre-emptions) and NBC (New York and Tampa). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

  ANNABELLE: CREATION (New Line/Warners) will easily take the weekend.  According to preliminary numbers at Deadline, opening day was $15.1M, slightly below the $15.5M for 2014’s original Annabelle, but Creation is much more frontloaded, with $4M from Thursday night, almost double the $2.1M for Annabelle.  That suggests a lower weekend multiple than Annabelle‘s 2.4, and […]