DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.59.  FOX’s WORLD BASEBALL CLASSIC coverage was at 0.40.  CW’s MASTERS OF ILLUSION and WORLD’S FUNNIEST ANIMALS ticked up to 0.05/0.05.  In late night, NBC’s SNL ticked down to 0.75.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL coverage was at 0.74/0.62/0.47/0.39/0.27.  […]

> SMASH-watch continues, on a very atypical night. NBC:  With NASCAR unexpectedly occupying FOX’s primetime, CBS down and ABC up, the great news for NBC was that SMASH stabilized and even creeped up 0.1 from last week, a level that would leave the network very happy if the show can just stay there.  Even better, […]

NBC’s Winter Olympic coverage Tuesday night averaged a 4.8 adult 18-49 rating from 8:00-11:00 pm, below the same night in Vancouver 2010 (5.5 rating) and well below the same night in Turin 2006 (7.5 rating), which was helped by figure skating.  Last night’s events were not exactly marquee: Women’s Giant Slalom, Men’s Halfpipe, Men’s Snowboard Cross, […]

  BROADCAST FINALS ABC:  Reruns at 0.19/0.13/0.12. CBS:  Returning from a 2-week break with a crossover night, the FBI franchise included FBI: INTERNATIONAL up 0.15 to 0.49, FBI up 0.04 to 0.49, and FBI: MOST WANTED up 0.12 to 0.46. NBC:  NIGHT COURT gained 0.02 to 0.40, AMERICAN AUTO ticked down to 0.23, THE VOICE […]

>Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]