OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy success with a $12.6M opening day that should mean a $26-28M weekend and $60M in the US when it’s done.  Paramount’s decision to […]

  BROADCAST FINALS ABC:  STATION 19 fell 0.08 to 0.45, GREY’S ANATOMY lost 0.06 to 0.40, and ALASKA DAILY was down 0.09 to 0.17. CBS:  YOUNG SHELDON ticked up to 0.57, GHOSTS gained 0.02 to 0.55, SO HELP ME TODD was steady at 0.32, and CSI: VEGAS ticked down to 0.27. NBC:  LAW & ORDER […]

> Studios exaggerate the gross of Rio and Scre4m (shocking!).  Specialty films The Conspirator and Atlas Shrugged: Part 1 open to average results. The past week is up versus 2010 — the slump is not over but progress was made.  Compared to the Sunday Studio Estimates (which combine actual numbers for Friday and Saturday with a studio-supplied estimate […]

  BATES MOTEL had a very solid start on A&E last night, with a total viewership in its initial airing of 3 million, a number that rose healthily to 4.6 million with the night’s rerun included.  It also skewed fairly young for a show that takes its inspiration from a 52-year old movie, with more […]

  MADOFF didn’t cash in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

  FRIDAY STARZ:  The pay-TV network had plenty of announcements at its TCA press tour session, including a renewal for its pirate series Black Sails before the show has even aired, but there wasn’t a word of comfort for MAGIC CITY, which is just 2 weeks from its Season 2 conclusion.  The show has been […]

Another Thursday where football simulcasts could affect ratings on 2 networks.  For now, at least, Scandal is having a moment. ABC:  The midseason finale of SCANDAL, pre-football adjustment in Philadelphia, is at what would be a new series high 2.7, its third high-scoring week in a row.  (Even after any revision, the show will easily […]