BROADCAST FINALS:  ABC’s NBA game was at 0.79.  FOX’s MLS match was at 0.15.  CW’s originals were at 0.06/0.06.  In late night, NBC’s SNL dropped 0.05 to 0.81.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL games were at 1.18/0.48/.31/0.30/0.22, with the network’s UFC PRELIMS at 0.65, and ESPN2’s […]

  More declining finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

    It was perfectly appropriate to dread the news that an athlete was hosting SATURDAY NIGHT LIVE–the show’s history abounds with deadly sports hosts like Michael Phelps and Tom Brady.  And in case that wasn’t enough pressure for tonight’s host Eli Manning, one of the rare exceptions to the rule was his own brother […]

  In a 3-way battle of marquee unscripted shows, the senior member of the club took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

  BROADCAST FINALS:  Primetime COLLEGE FOOTBALL aired on 3 networks, with CBS at 1.96, ABC at 1.12 and FOX at 0.92.  CW launched its new line-up of Saturday originals at 0.06/0.07.  NBC’s SATURDAY NIGHT LIVE rose 0.12 to 1.04. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s MLB PLAYOFFS games were at […]

        NETWORK REPORT:  ABC:  Although ROSEANNE gained 0.1 in final numbers, its 2.6 was still down a huge 0.8 from its last new episode 2 weeks ago.  THE MIDDLE fell half a point from its last episode on April 10.  However, BLACK-ISH (1.1), SPLITTING UP TOGETHER (1.0), and FOR THE PEOPLE (0.6) […]

  AFTERNOON UPDATE:  In adjusted numbers, all the 8PM shows (except DADS) went up 0.1, still leaving AGENTS OF SHIELD and NCIS down a respective 0.4 and 0.7 for the night.  THE GOLDBERGS went down 0.1, putting it 0.2 behind NEW GIRL in the 9PM battle of the sitcoms.  At 10PM, CHICAGO FIRE declined 0.1, […]