Weekend #38 of 2014 is looking like $104 million for the top 12 films this weekend, up 20% from the norm for this weekend. Opening at around 3,500 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Maze Runner from 20th Century Fox should average a solid $9,800 per theater […]

    MIRROR MIRROR:  Not Even For Free – 7 Years Bad Luck     When it was announced that 2012 would bring two big-budget movie versions of the Snow White story, not to mention TV’s Once Upon A Time, in which Snow (Ginnifer Goodwin) is a central character (and that’s not counting Grimm, another […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

And the winner isn’t. CBS:  THE TONY AWARDS, with little-known contenders for Best Musical and Best Play, and no movie stars up for any awards, hit an all-time low 1.0, the lowest rating of the night except for FOX animation reruns during the 7PM hour, and lower even than its own 60 MINUTES lead-in.  (To […]

NOTE: NBC has the early lead in Super Tuesday election coverage, but ABC, CBS and NBC numbers below are all subject to revision because of the unusual broadcast pattern (live to all time zones). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 […]

It turned out CBS didn’t even need to throw stones. ABC:  GLASS HOUSE finally premiered, and maybe the network should have broadcast the litigation papers instead.  The show’s 1.6 barely beat the sitcom reruns on CBS (actually behind Big Bang Theory in the first half-hour) and losing almost a third of its BACHELORETTE 2.3 lead-in. […]

  HOW TO GET AWAY WITH MURDER got away with a bit less last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  If everyone who wrote a snarky blog post about THE NEWSROOM had a Nielsen box, the show would have outrated the Super Bowl. HBO:  THE NEWSROOM had a 1.0 18-49 rating on 2.1 million total viewers, meaning about 65% of its viewers were under 50.  That proportion is pretty good, considering that Newsroom star […]