Game 3 of the World Series on Friday 10.28.2016 averaged just under 19.4 million persons 2+ live+same day and a stellar 5.2 persons 18-49 rating, well above the Game 3 average since 2006 (13.2 million P2+ and a 3.7 P18-49 rating) and a new high for Game 3 since 2006. This brings the average of Games […]

        NETWORK FINALS:  Game 3 of the WORLD SERIES adjusted up half a point to 5.2.  Elsewhere, MACGYVER and THE VAMPIRE DIARIES each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Once again, sports and news took up most of the […]

  A good night for sports, and a bad night for everything else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  OPENINGS:  As is frequently the case these days, the biggest opening numbers are outside the US.  DOCTOR STRANGE (Marvel/Disney) won’t arrive here until Thursday night, but it’s already racked up $86M in 33 overseas territories covering less than half the world, and not including China or Japan.  It’s a particularly impressive start since Strange […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The WORLD SERIES more than quadrupled the next-highest score of the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  INFERNO (LStar/Columbia/Sony) was expected to earn less than The Da Vinci Code ($217.5M US/$540.7M overseas) and Angels & Demons ($133.4M/$352.6M), which is why Sony spent $75M less to produce the new film.  But that still leaves $200M in production/marketing costs, and Inferno is flopping too badly to have much chance of profit.  According to […]

      NETWORK FINALS:  As expected, there were plenty of adjustments at CBS due to the THURSDAY NIGHT FOOTBALL simulcasts. Although THE BIG BANG THEORY kept its morning rating, THE GREAT INDOORS, MOM and LIFE IN PIECES all dropped 0.1, and things got ugly for PURE GENIUS, which fell 0.2 to a dismal premiere […]