October 31, 2016



A good night for sports, and a bad night for everything else.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


FOX:  WORLD SERIES Game 5 averaged 21.5 million persons 2+ and a 6.2 P18-49 rating from 8-11 pm ET in the preliminary fast affiliate-based nationals.  When the official ratings are available tomorrow (adding in the post-11 pm portion of the close game and adjusting the western time zone viewing), the Game 5 ratings should go up from there at least somewhat.  These numbers crush the average Game 5 ratings since 2006 (15.0 million P2+ and a 4.4 P18-49 live+same day rating) and far exceed the previous highs since 2006 with total viewers (17.2 million P2+ in 2015 for Kansas City at NY Mets) and with adults 18-49 (5.3 P18-49 rating in 2009 for NY Yankees at Philadelphia).  The 18-49 rating was 1.2 above the preliminary number for 2015’s Game 5, and although this may shift in final numbers, it’s a particular note of success that the game beat the NFL for the night.  (Baseball has a better chance of holding onto victory in the final Total Viewers tally.)

NBC:  The World Series didn’t really hurt SUNDAY NIGHT FOOTBALL, however.  The game had a preliminary 6.0, which was up 0.7 from last week’s early rating.

ABC:  The giant sports ratings didn’t leave much room for anything else.  AMERICA’S FUNNIEST HOME VIDEOS (airing before the games) held at 0.8, but ONCE UPON A TIME (0.9), SECRETS & LIES (0.6) and QUANTICO (0.6) all dropped 0.1, all to series lows.

CBS:  Similarly, even if one compares ratings to 2 weeks ago (last week, CBS had the national late afternoon NFL game), while 60 MINUTES gained 0.1 to 1.3, NCIS: LA fell 0.1 to 1.2, MADAM SECRETARY took a 0.3 tumble to 0.8, and ELEMENTARY was down 0.1 to 0.6, series lows for the latter two.

ABC preempts the flop CONVICTION tonight for ALL ACCESS NASHVILLE, a pre-CMAs special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."