A generally foul Easter Sunday for all the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 26 and Sunday March 27, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. NBA n/a College Basketball NCAA […]

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Harry Potter‘s $169.2M, but that includes an aggressive Easter Sunday estimate, so it may fall behind by tomorrow.  (Depending on how that […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is now +11% above last year and now +12% above the average for this point the past four years ($2.066 billion).  Over the same period, Hollywood films have grossed over $5.8 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  SLEEPY HOLLOW may be slipping into a coma. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night).  If that number holds till morning, it will be the #5 opening day ever, behind only Star Wars: The Force Awakens, Harry Potter & […]

Updated March Madness through the first night of the Sweet 16 round and with the CBS afternoon games from last Thursday-Sunday.  Both CBS and TBS now down a few percentage point from the last few years in total viewers, with TNT and TRUtv down double-digit percentages.  The tournament audience across all four networks is down […]