THE PASSION didn’t inspire much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next week and word of mouth that’s likely to be terrible, it may struggle to get past $75M in the US.  As we […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.  Note: We have amended the summary categories somewhat this year with the top category now reserved for films over $500 million worldwide and the lower category for films under $150 million worldwide.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The addition of NCAA basketball didn’t change much anywhere else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  The failure of ALLEGIANT (Summit/Lionsgate) puts its studio in an unusually awkward position.  Even though Lionsgate may be able to put the 3rd Divergent movie on its books as a profit (most of the international rights were pre-sold, providing revenues that can off-set the oncoming US losses), the economics are going to get much […]

Through the first Thursday of the NCAA Men’s Basketball Tournament (better known as March Madness), CBS is down -15% in total viewers (persons 2+) to 3.8 million on average for its two evening games (compared to the average of the prior three years), TNT is down -25% to 1.5 million viewers for its four games […]

        NETWORK FINALS:  SCANDAL lost 0.1 in final numbers, and CBS’s NCAA TOURNAMENT coverage adjusted to 1.2, down rather badly by half a point from last year’s Day 1 broadcast network action.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Thursday cable belonged to the NCAA BOURNAMENT, with […]