NETWORK UPDATE:  Adjustments were mostly in the networks’s favor, as THE MIDDLE, AMERICAN HOUSEWIFE and FRESH OFF THE BOAT all gained 0.1 in final numbers, as did NCIS, THE FLASH and THE VOICE.  But poor NO TOMORROW sank 0.1 to 0.2, and even by CW standards that’s just terrible.       […]

    NETWORK FINALS:  It’s not clear why, but CBS took something of a hit in final numbers, as SURVIVOR was down 0.1, and both THE BIG BANG THEORY rerun and CODE BLACK fell 0.2.  In addition, SVU and THE GOLDBERGS each gained 0.1, and HELL’S KITCHEN lost the same.         Broadcast […]

        NETWORK FINALS:  The LAST MAN STANDING rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s LOVECRAFT COUNTRY premiered at 0.23, slightly below the 0.25 start for WATCHMEN earlier this year; it was followed (after a rerun of the premiere) […]

        NETWORK FINALS:  The PALEY CENTER SALUTES WILL & GRACE special and the rerun of THE ORVILLE each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s AMERICAN HORROR STORY: CULT was again on top of Tuesday cable, down 0.09 from […]

NOTE: the fast affiliate numbers below for CBS do not include live viewing of the GRAMMYS on the West Coast starting at 5PM PT. The numbers below will rise +15% to +20% in the official nationals tomorrow morning after time zone adjustment.  That being said, this was another steep drop for a TV staple. DEMOGRAPHIC […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 9.1, up 0.7 from the final number for the 2016 premiere game.  THE ORVILLE’s premiere adjusted up 0.4 to 2.7, but there’s an asterisk because Nielsen counted two plays on the west coast, one simulcast with the east after football, and the other at […]

        NETWORK FINALS:  Note that because the STAND UP TO CANCER special aired without commercials, Nielsen didn’t include it in final numbers.  Beyond that, PENN & TELLER: FOOL US lost 0.1.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Cinemax’s QUARRY premiered at a lackluster 0.06.  The […]

  Note that due to the schedule disruptions caused by President Obama’s farewell speech last week, some comparisons are to 2 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]