May 4, 2017


Has any mega-hit collapsed as quickly as EMPIRE?

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 May 03.WED

FOX:  EMPIRE fell 0.3 to another new low at 1.8.  That’s down 50% from the parallel night last year, and it’s down two-thirds from where the show was in 2015.  SHOTS FIRED was steady at 0.8.

ABC:  Another high-profile new low, as MODERN FAMILY aired its first new episode in a month and dropped 0.3 to 1.6.  The rest of the night was more stable, as THE GOLDBERGS (1.4) and SPEECHLESS (1.2) held last week’s numbers, and BLACK-ISH (1.2) was steady with last week’s 9PM episode (0.1 below the 9:30PM installment).  DESIGNATED SURVIVOR lost 0.2 to 0.9, putting it just one-tenth above the level of last season’s canceled NASHVILLE in that slot.

NBC:  BLINDSPOT stayed at 0.9, but SVU (1.0) and CHICAGO PD (1.1) were down 0.1 from last week.

CBS:  After SURVIVOR’s steady 1.8, CRIMINAL MINDS and its spin-off BEYOND BORDERS reversed the night’s trend by rising 0.1, respectively to 1.4 and 0.9.

CW:  As of now, ARROW is again at 0.5 and THE 100 is up 0.1 to 0.4, but with the network preempted in Los Angeles, those numbers may change with finals this afternoon.

SUPERSTORE airs its season finale tonight on NBC. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 May 03.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.