2 veteran dramas had markedly different swings from their last episodes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> Beware the round-number weekend estimate. OPENINGS:  THE GREY (Open Road) is claiming an even $20M gross for the weekend, which would make tomorrow’s adjusted number starting with “19” no surprise at all.  In any case, it’s a bit lower than Liam Neeson’s other starts in his new career as an action star, but Grey […]

    NETWORK FINALS:  The special Prince-centric 20/20 went down 0.1 in final numbers.  In addition, a post-baseball adjustment for CW lowered both THE VAMPIRE DIARIES and the rerun of the CONTAINMENT pilot by 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN had the NBA PLAYOFFS on Friday, […]

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to a family audience.  That pushed the weekend to $28M, still not in the top rank of Kevin Hart openings ($34-35M for Get Hard, Ride […]

  It’s appropriate for GOSSIP GIRL, of all shows, that news about it be conveyed via online buzz.  That buzz says that the series’ upcoming 6th season will be shortened and final–and really, it’s time.  Past time, in fact.  The show has reached that point where its characters are simply being moved around like chess […]

  The bulk of the week’s openings arrived on Wednesday, and as usual for this weekend they were led by a Disney family attraction.  This year it was COCO (Pixar/Disney), which was more or less on target at $13.2M, down 15% from last year’s Moana and its $15.5M opening day.  That suggests the 5-day weekend […]

      BELLFLOWER – Worth A Ticket:  A Uniquely Mashed-Up Vision     Watching BELLFLOWER, you keep thinking that it’s going to resolve itself into some categorizable genre.  Mumblecore romance, maybe, or low-budget apocalyptic action, or slacker comedy.  But while the film sips at all of those conventions, it has a striking, oddball originality […]

        NETWORK FINALS:  The NCIS season finale went up another 0.1 in final numbers, as did CHICAGO FIRE.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Basketball was at the center of Tuesday cable, with both leading telecasts on ESPN:  Game 1 of the Cleveland vs. Toronto […]