A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>With about one week of network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating), each network’s marketing strategies are starting to emerge. FOX is putting its chips on X-Factor and New Girl, and to some extent Terra Nova with shorter form spots.  The table below summarizes […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

Updated weekly ranking of top cable and broadcast programs.  A broadcast network reclaimed the top spot this past week (CBS’s Saturday night telecast of the Syracuse-Michigan Final Four game), mainly because Walking Dead concluded its season last week.  Otherwise, AMC would have been atop the heap again.   There are a lot of empty spaces on this […]

>ABC debuted TAKE THE MONEY AND RUN last night at 9:00 pm after an original WIPEOUT.  The show, which had been promoted relentlessly on the network the last few days, opened decently though not spectacularly with a 1.9 demo rating, just missing our 2.0 hit show cut-off for summer programs.  Considering it premiered against the […]

  After two episodes proving that even a lead-in from The Voice can’t rescue some shows, NBC’s Eva Longoria-produced READY FOR LOVE is no more, yanked off the Tuesday schedule and with no airing of its remaining episodes currently scheduled.  This is a particularly ugly miss by NBC, which was so high on Love that […]

> THE HELP continues to have a strong head start on the weekend boxoffice.  The Hollywood Reporter says the film grossed $4.3M on Thursday, down only around 20% from its opening day on Wednesday, which gives it almost $10M for the 2-day period.  This suggests the picture isn’t particularly front-loaded, and may foretell a solid […]

  May brings the end of the line–at least for this season–for just about everything on network television (and even a few shows on cable).  Here’s our weekly guide to what episodes even occasional fans won’t want to miss: SUNDAY APRIL 28 THE GOOD WIFE (CBS) VIKINGS (History Channel) MONDAY APRIL 29 BONES (FOX) THE […]