>
THE HELP continues to have a strong head start on the weekend boxoffice.
The Hollywood Reporter says the film grossed $4.3M on Thursday, down only around 20% from its opening day on Wednesday, which gives it almost $10M for the 2-day period. This suggests the picture isn’t particularly front-loaded, and may foretell a solid $20M weekend and $30M or so for its 5-day opening. This probably still isn’t enough to win the weekend against
RISE OF THE PLANET OF THE APES and
FINAL DESTINATION 5, but
Help may be able to run throughout August and amass a solid total.
The Help also scored a rare A+ from Cinemascore exit polls, and while the significance of that is overplayed (the last picture to receive the score was Soul Surfer, with its not-so-massive $40M gross), it does support the idea of a leggy run.
Stay with SHOWBUZZDAILY all weekend for boxoffice reports and analysis.
Related Posts
-
-
BIJOU BOXOFFICE: EARLY FRIDAY REPORT
>According to preliminary numbers at Deadline, the weekend is looking auspicious for Mark Wahlberg’s CONTRABAND. The modestly budgeted thriller (which, however, Universal has been expensively marketing for a solid month) is reporting a $7.7M Friday, which could mean $25-28M over the 4-day holiday weekend.Disney’s 3D re-release of BEAUTY AND THE…
-
“Transformers” Early Boxoffice
>The monolith that is TRANSFORMERS: DARK OF THE MOON has started its weekend. With a combination of 9PM shows (that were supposedly all in 3D) and midnights, reports are that the picture made $13.5M last night. This is considerably less than the $16M for midnight Transformers 2 shows, although more…
-
WEEKEND BOXOFFICE BULLETIN
>Mitch Metcalf will doubtless have more to say about this later today, but the weekend’s actual boxoffice totals have just been announced, and the surprise is that CARS 2 ended up almost $2M below the number Disney predicted yesterday, $66.1M rather than $68M. This translates into a Sunday drop that…
-
HOLIDAY WEEKEND BOXOFFICE UPDATE
>TRANSFORMERS: DARK OF THE MOON is reporting (pending actual numbers tomorrow) a 4-day weekend gross of $116.7M, giving it a total of $181.1M since opening Tuesday evening. That puts it around 10% ahead of the original Transformers and 15% behind Transformers 2. The original Transformers declined only 47% in its…
About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
More articles by
Mitch Salem »
