Based on Friday’s and Saturday’s grosses, weekend #28 of 2015 looks like $204 million for the top 12 films Friday-Sunday, above the norm for this weekend and way above last year’s weak weekend. Opening at 4,301 theaters Friday, Minions from Universal is on track for a $115.2 million opening three-day weekend (a little lower than yesterday’s outlook but still […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Based on Friday’s grosses, weekend #28 of 2015 looks like $206 million for the top 12 films Friday-Sunday, above the norm for this weekend and way above last year’s weak weekend. Opening at 4,301 theaters Friday, Minions from Universal is on track for a $117.0 million opening three-day weekend (somewhat above our $108.0 million ShowBuzzDaily forecast earlier this week). The […]

  ABC:  WHAT WOULD YOU DO followed a 0.9 SHARK TANK rerun with 1.0, up 0.2 from last week’s holiday weekend.  20/20 also benefited from the additional eyeballs watching TV, up 0.3 to 1.0. CW:  MASTERS OF ILLUSION was at 0.3, and then after a 0.3 WHOSE LINE IS IT ANYWAY rerun, THE MESSENGERS gained […]

  MINIONS (Illumination/Universal) was expected to enfold the weekend box office in its little yellow fingers, and so it is.  Preliminary numbers at Deadline give it a $45M opening day, which appears to be the largest opening in the history of movie animation (the asterisk is because we now consider “Friday” to include Thursday night, […]

  NOTE:  Charts will be posted today in preliminary form, then updated later in the day. UPDATE: Charts now posted in the normal format. NETWORK UPDATE:  UNDER THE DOME picked up 0.1 in final numbers, as did FOOD FIGHTERS. CABLE HIGHLIGHTS:  Shark Week again made its mark (read Mitch Metcalf’s in-depth analysis of Discovery’s Shark […]

Through the first four nights (Sunday-Wednesday), SHARK WEEK on Discovery is averaging 3,077,000 persons 2+ live+same day and a 1.38 adult 18-49 rating.  Comparing the similar nights from past years, Shark Week 2015 is down -5% with persons 2+ from 2014 and down -9% from 2013.  With adults 18-49, the declines are even steeper: 2015 is […]

  BIG BROTHER once again dominated all the scripted competition. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]