The Memorial Day holiday will cause delays for daily national ratings (cable and broadcast programs) this week.  This is how the week’s ratings should roll out after the holiday.  We will update these times if anything changes. Friday May 22 nationals rescheduled to Tuesday 1 pm PT (normally Monday afternoon) Saturday May 23 nationals rescheduled to Wednesday 6 am PT (normally Tuesday […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

Based on Friday’s and Saturday’s grosses, weekend #21 of 2015 now looks like $143 million for the top 12 films Friday-Sunday, significantly below the norm for this weekend.  A definite clunker Memorial Day Weekend at the box office. Opening at 3,972 theaters Friday, Tomorrowland from Disney is on track for a $32.2 million opening three-day weekend (better than it looked yesterday […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Based on Friday’s grosses, weekend #21 of 2015 looks like $145 million for the top 12 films Friday-Sunday, significantly below the norm for this weekend.  A bit of a clunker Memorial Day Weekend at the box office. Opening at 3,972 theaters Friday, Tomorrowland from Disney is on track for a $30.9 million opening three-day weekend (below our $37.0 million ShowBuzzDaily […]

  ABC:  The network’s hope of creating an early summer sensation with 500 QUESTIONS is dying on the vine, as the game show fell yet again, down 0.2 from Thursday (which was down 0.2 from Wednesday) to 0.8.  20/20 was down 0.1 from last week to 1.0, and also down 0.1 from the SHARK TANK […]

  TOMORROWLAND (Disney) appears to be heading for the low end of expectations, earning around $10M on Friday (including less than $1M from Thursday night shows) according to preliminary numbers at Deadline.  Although exit polls are far from infallible, family movies usually score well, and its B grade is a sign that word-of-mouth may be […]

  NETWORK UPDATE:  The only adjustments from this morning’s numbers were 0.1 increases for the reruns of THE BIG BANG THEORY and ELEMENTARY. CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game towered over everything on broadcast or network TV at 2.73, while NBC Sports Net’s NHL PLAYOFFS were at 0.64.  Syfy’s WWE telecast rose 0.09 to 0.71, with […]