>It’s rare that a Saturday night has a huge impact on a sweep race, but last night featured a college football pairing between the #1 and #2 teams in the country on CBS.  In an SEC matchup for the ages, #1 LSU defeated #2 Alabama in overtime 9-6, earning a 6.4 Adult 18-49 rating in […]

  INTELLIGENCE:  Preview Tonight at 9PM, then Monday 10PM on CBS starting January 13 – If Nothing Else Is On… Gabriel Black (Josh Holloway), the hero of CBS’s midseason entry INTELLIGENCE, follows in the TV footsteps of Chuck and the autistic character from Alphas by having a brain directly wired into all electronic signals in […]

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price, that’s an impressive achievement, and the international result was even more remarkable at $25.8M.  This was the highest-grossing movie […]

>Last night, ABC had the relevant college football game, #7 Oregon convincingly upsetting #4 Stanford.  The game produced a 2.5 Adults 18-49 rating in the fast nationals, although that number should rise to close to a 3 rating when the official ratings correctly tabulate the Pacific time zone.  The ABC game is more than double […]

  SATURDAY AMC:  HELL ON WHEELS held well in total viewers at 2M, but they got a lot older, as the show’s 18-49 rating fell from 0.5 to 0.3.  That makes almost 80% of its viewers over 50, not exactly the most advertiser friendly audience.  Still, if these numbers can hold, the show is still […]

Here are the full week sports ratings for Monday April 4 through Sunday April 10, 2022. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year: […]

>Twilight’s latest, Breaking Dawn Part 1, is opening close to what we expected, but Happy Feet Two was not as able to weather the storm as strongly as we projected.  Overall, the weekend is running 20% ahead of the same weekend last year, not a bad accomplishment given Harry Potter was in the mix last […]

  NOTE:  ABC’s preliminary ratings are subject to adjustment due to local preemptions for MONDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]