Based on Friday’s and Saturday’s grosses, weekend #42 of 2014 looks like a decent $123 million for the top 12 films Friday-Sunday, a little lower than yesterday’s early estimate ($126 million) but still 11% above the norm for this weekend ($111 million). Opening at 3,173 theaters, Fury from Sony grossed $8.8 million Friday and $9.1 million […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

  FURY (QED/Columbia/Sony) continued to win but underwhelm on Saturday.  According to preliminary numbers at Deadline, Brad Pitt’s somber action vehicle was up 3-4% at most from Friday, and possibly not up at all with around $9M for the day.  That’s not a great result for a film that should be appealing to older audiences […]

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a box office total of $75M probable in the US, the movie will need overseas strength to hit profit, and luckily Brad […]

Based on Friday’s grosses, weekend #42 of 2014 looks like a decent $126 million for the top 12 films Friday-Sunday, 13% above the norm for this weekend ($111 million). Opening at 3,173 theaters, Fury from Sony grossed $8.8 million Friday and is on track for a $25.1 million opening three-day weekend (somewhat below our $30.0 million […]

  ABC:  Last week, CRISTELA premiered 0.1 higher than its lead-in LAST MAN STANDING; this week, LAST MAN rose 0.1 (to 1.3) and CRISTELA declined 0.1 (to 1.2), but they’re still looking like a very compatible pair, albeit not at high numbers.  SHARK TANK as usual led everything on the networks Friday night, down 0.1 […]

  FURY (Columbia/Sony) was expected to dominate the multiplexes this weekend, and it will indeed have no trouble notching the win, but it’s not performing with particular strength.  Preliminary numbers at Deadline give it a $8-9M Friday ($1.2M of it from Thursday night), which suggests a weekend no higher than $25M.  That compares to $37.5M […]

  NETWORK UPDATE:  HOW TO GET AWAY WITH MURDER gained back 0.1 in final numbers, and BONES inched up as well, while REIGN lost 0.1 it couldn’t spare.  The CBS telecast of THURSDAY NIGHT FOOTBALL adjusted up to 4.2, down 1.2 from last week’s final even though, contrary to expectations, it was a close game.  […]