Based on Friday’s and Saturday’s grosses, weekend #41 of 2014 looks like a still very strong $137 million for the top 12 films Friday-Sunday, just a shade below yesterday’s estimate ($138 million) and a still hefty 29% above the norm for this weekend ($106 million).   Opening at 2,885 theaters, Dracula Untold from Universal grossed […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  As expected, GONE GIRL (20th) flew past DRACULA UNTOLD (Legendary/Universal) on Saturday and based on preliminary numbers at Deadline, it will easily take the weekend.  Gone Girl‘s $11.4M Saturday was down just 25% from the week before, and it should have a superb $27.5M 2d weekend, down a mere 27% from its debut.  That’s […]

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new co-producer/financier Legendary (which for years was parked at Warners) off to a solid start.  Dracula‘s Friday results were underreported in […]

  CRISTELA had a fair start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Friday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Based on Friday’s grosses, weekend #41 of 2014 looks like a very strong $138 million for the top 12 films Friday-Sunday, 31% above the norm for this weekend ($106 million).   Opening at 2,885 theaters, Dracula Untold from Universal grossed $8.9 million Friday and is on track for a $24.8 million opening three-day weekend (well […]

  GONE GIRL (20th) should easily retain its title in its 2d weekend of release, based on preliminary numbers at Deadline.  Although the Friday race is tight between Gone Girl at $7.1M and the new DRACULA UNTOLD (Legendary/Universal) at $7M, that’s misleading, because in the odd way openings are reported in the post-Dark Knight Returns […]

  NETWORK UPDATE:  Nielsen announced this morning that there have been systematic problems with their ratings since March, which weren’t noticed through the months of low summer viewing, but became obvious once the fall season began.  Although Nielsen didn’t address the issue directly, the assumption is that this is the explanation (you can read the […]