Saturday preliminary broadcast ratings: DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).  

Friday preliminary broadcast ratings: DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).  

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to families, so it may not have quite as strong a weekend multiple as Percy, […]

Based on Friday’s grosses, weekend #38 of 2014 looks like $91 million for the top 12 films Friday-Sunday, 6% above the norm for this weekend ($86 million). Opening at 3,604 theaters, The Maze Runner from 20th Century Fox grossed $11.3 million Friday and is on track for a $31.0 million opening three-day weekend (somewhat below […]

  It’s looking like another dim weekend at the box office.  According to preliminary numbers at Deadline, THE MAZE RUNNER (20th) will easily race past its weak competition.  With $11M on Friday (that includes $1.1M from Thursday night), it should hit $28-30M for the weekend, unless it turns out to be unduly frontloaded (always a possibility […]

  NETWORK UPDATE:  THURSDAY NIGHT FOOTBALL adjusted up to 4.5, the night’s easy winner but nowhere near last week’s 7.5.  (It also scored 1.15 in its NFL Network simulcast.) THURSDAY CABLE:  ESPN’s COLLEGE FOOTBALL coverage (featuring two top 25 teams: #5-Auburn at #20-Kansas State) led the night at 1.34, far higher than last week’s 0.38 […]

  Even football was subdued on a very quiet night. CBS:  A blowout win by Atlanta over Tampa Bay tested even NFL fans, as THURSDAY NIGHT FOOTBALL crashed by 2.2 from last week to a 3.3 preliminary rating.  That will go up in final numbers, but not enough to make up the difference. NBC:  THE […]

NETWORK UPDATE:  THE MYSTERIES OF LAURA lost 0.1 in final numbers to 2.0.  With quarter-hour info, the spread between the end of AMERICA’S GOT TALENT (which gained 0.1 in adjusted numbers) and LAURA also got starker:  a 1.1 gap between the 2.9 NBC had at 9:45PM and the 1.8 still watching LAURA at 10:30PM.  Of […]