September 30, 2014



SCORPION and GOTHAM each largely held their ground.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 MON Sep 29

CBS:  Despite a much lower lead-in (3.1 from a BIG BANG THEORY rerun, compared to 5.4 for a fresh BIG BANG last week), SCORPION slipped just 0.2 from its premiere to a very strong 3.0.  The night’s new BIG BANG THEORY was down 0.7 from last week’s season premiere at 4.7, and the 10PM season premiere of NCIS: LA was slow at 1.9, although still an improvement over last season’s HOSTAGES.

FOX:  The network can breathe a sigh of relief, because GOTHAM, virtually the only good news of FOX’s premiere week, dropped just 0.4 from its premiere to 2.8.  That’s not a blockbuster, but for FOX, it’ll do.  The less good news was that SLEEPY HOLLOW was down from last week’s season premiere by 0.3 to a niche-y 1.7, although that’s still a hit compared to the rest of the network’s schedule.

NBC:  THE VOICE was steady from last week’s season premiere at 3.9.  THE BLACKLIST, facing NCIS: LA for the first time, took a 0.6 fall to a still very big 2.8.

ABC:  Local stations in both Boston and Kansas City carried a simulcast of the ESPN MONDAY NIGHT FOOTBALL game, so network ratings will be adjusted this afternoon.  For the moment, DANCING WITH THE STARS is down 0.3 to 1.9, and CASTLE’s season premiere is at 2.4.

CW:  An IHEARTRADIO MUSIC FESTIVAL special was at 0.3.

Tonight’s premieres are SELFIE and MANHATTAN LOVE STORY on ABC in the 8PM hour.  In addition, MTV debuts its new sitcom HAPPYLAND at 11PM. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Monday, the same night last year and same night last week.

Daily Comp 3way 2014 MON Sep 29 v2

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Monday cable programs.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.