August 27, 2012

ShowbuzzDaily SUMMER MOVIE DRAFT: August 26 Update

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Written by: Mitch Metcalf
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In the battle for second place in the ShowbuzzDaily Summer Movie Draft, very little changed the past week.  Team Weil’s slate tacked on $41.6 million the past seven days, while Team Salem added $40.9 million.  Weil remains $69 million ahead of Salem ($1.004 billion to $935 million for the entire summer).

In the next week or two, Salem should close the gap but only by $10 million or so.  Salem probably has $60 million to go from three films ($23 million more from Bourne Legacy, $20 million more from The Campaign, and $17 million from Hope Springs).  In contrast, Weil probably has about $51 million more from two main sources ($34 million more from The Expendables 2 and another $17 million from Dark Knight Rises).  Salem will probably finish just under $1 billion (right around $995 million), while Weil should hold on to second place with $1.05 billion.  Metcalf will remain right around $1.35 billion.

Look for the final update after Labor Day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.