June 8, 2011

“SUPER” 8?

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Written by: Mitch Salem


Amid multiplying online reports, spearheaded by New York Magazine’s Vulture site, that Paramount’s SUPER 8 is tracking for a very soft opening this weekend at the box-office, the studio has decided to launch a “secret” (by which I mean “highly publicized“) pre-opening day:  the movie will now screen on Thursday in about 325 theaters nationwide.  Apparently at this point they care less about how this might drain their official opening day of some superfans, and more about getting word of mouth going.  We’ll have a review tomorrow on ShowbuzzDaily, as well as Mitch Metcalf’s predictions for the coming weekend.  

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."