THE VAMPIRE DIARIES exited with some dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  NETWORK UPDATE:  NBC didn’t get the bump from adjusted ratings that it had hoped for, as Game 1 of the NHL STANLEY CUP FINALS rose only to 1.9 in final numbers, leaving it 0.6 below last year’s Game 1.  Elsewhere, most of the ABC line-up gained 0.1, including MOTIVE, and although THE 100 stayed […]

> A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover) give plenty of notes, helpful and otherwise, and critics begin to […]

  TBS has done extremely well with off-network reruns of Family Guy, and now it’s getting into the Seth MacFarlane business in a bigger way.  After the upcoming 2013-14 broadcast season, his AMERICAN DAD will move to cable, with 15 episodes ordered (its affiliated Adult Swim will air the new TBS episodes after their premieres […]

  Has there ever been a #1 network as screwed up as this year’s edition of NBC? Full Season To Date (through May 3) 18-49 Rating Average:  2.04 (#1), Down 13.7% From Last Season Season Grade:  D+ What Happened:  Sunday:  NBC is at the top of the broadcast networks for one and a half reasons.  […]

  A good night for some veteran shows. CBS:  UNDERCOVER BOSS started things off nicely, up 0.1 to 1.7, and the momentum continued, as HAWAII 5-0 and BLUE BLOODS both rose 0.2, to 1.7 and 1.6 respectively. ABC:  LAST MAN STANDING tied its best outing of the season,  up 0.1 to 1.5, and THE NEIGHBORS […]

          NETWORK FINALS:  NBC’s NFL game adjusted to 6.6.  In addition, after adjustment for FOX’s late afternoon game, MASTERCHEF JR adjusted down 0.2 to 1.7.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On a sports- and rerun-heavy holiday, the top show on Thanksgiving cable was Hallmark’s […]

NBC won Saturday night with a 1.5 preliminary Adults 18-49 rating (subject to upward revision due to the live broadcast feed to the west coast).  Coverage of the third round of the U.S. Open golf championship from Olympic Club in San Francisco earned a 1.5 preliminary rating from 8-10 pm and a 1.6 rating from […]