The AMERICAN IDOL finale was loud for the night, but a whisper compared to bygone days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  The EMPIRE season finale was big but diminished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

      NETWORK FINALS:  MASTERCHEF gained 0.1 in final numbers, but the reruns of AMERICAN NINJA WARRIORS and ARROW lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s OJ: MADE IN AMERICA documentary miniseries continued to lead cable, down 0.04 from Tuesday to 0.65.  Bravo’s REAL […]

        NETWORK FINALS:  There was no real contest in the final numbers for the night’s broadcast COLLEGE FOOTBALL games, with ABC’s game at 3.9 and FOX’s at 0.5.  In addition, the rerun of AMERICA’S GOT TALENT lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: […]

        NETWORK FINALS:  As expected, both DANCING WITH THE STARS and THE GOOD DOCTOR dropped 0.2 after football adjustment, but 2.2 for THE GOOD DOCTOR is still a great number, and unsurprisingly ABC has already given it a full-season order.  On CBS, THE BIG BANG THEORY gained 0.2 in final numbers, but […]

  A perky start for POOCH PERFECT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  Once the final round of THE MASTERS TOURNAMENT was adjusted out of the numbers, all of CBS’s line-up went down, by 0.3 for 60 MINUTES (to 1.8), and by 0.1 for each of MADAM SECRETARY (1.4), THE GOOD WIFE (1.1) and BATTLE CREEK (0.7).  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS gained 0.1. Ratings […]

  The declines continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]