NETWORK FINALS:  CBS’s end of NCAA TOURNAMENT coverage adjusted to 1.1 in final numbers for the early primetime segment and 1.4 for the later portion.  Elsewhere, THE CATCH and THE BLACK LIST: REDEMPTION both lost 0.1s that they couldn’t spare, leaving them at 0.7.  Let’s also take notice of the fact […]

        NETWORK FINALS:  Due to sports preemptions, there were heavy adjustments in final numbers.  On ABC, the respective reruns of AMERICA’S FUNNIEST HOMEVIDEOS, THE $100,000 PYRAMID and IN AN INSTANT were down 0.3/0.3/0.2.  On CBS, the reruns of 48 HOURS and DIANA:  HER LIFE & DEATH were down 0.6/0.5.  FOX’s reruns of […]

  Viewers know which NFL games they really care about. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  ROSEANNE wasn’t the only show facing a down arrow. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

        NETWORK FINALS:  The 8PM, 8:30PM and 9:30PM WHOSE LINE IS IT ANYWAY reruns each lost 0.1 in final numbers after adjustment for local baseball preemptions.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even SHARK WEEK couldn’t dislodge VH1 and USA from the top of Monday […]

        NETWORK FINALS:  ABC’s Notre Dame vs. Texas game adjusted up 0.3 to 3.3 in final numbers (however, the FALL PREVIEW informercial that started the night fell 0.2 to 0.9) and NBC’s NASCAR race gained 0.1 to 0.9.  BIG BROTHER also rose 0.1 to 1.4.          Broadcast Official Nationals […]