Let’s not do the time warp again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> Previously… On ALCATRAZ:  San Francisco cop Rebecca Madsen (Sarah Jones), whose partner was recently killed, finds herself embroiled in a mysterious case in which an Alcatraz inmate from 40 years ago, apparently long dead, has turned up not having aged a day and committing new murders.  Rebecca learns that all the Alcatraz prisoners who […]

        NETWORK FINALS:  NBC’s STANLEY CUP FINALS game adjusted to 1.7.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s DOUBLE SHOT AT LOVE led Thursday cable, up 0.03 to 0.39, with HOW FAR IS TATTOO FAR at 0.16/0.14 compared to last week’s 0.16/0.12.  USA’s QUEEN […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT gained 0.1 in final numbers, and HOLLYWOOD GAME NIGHT lost the same.   CABLE HIGHLIGHTS:  OWN’s THE HAVES AND HAVE NOTS took the night, up 0.05 from last week.  Right behind was ESPN’s coverage of the high-profile Williams sisters match at the US OPEN at 0.95.  Spike aired a […]

  BIG BROTHER loomed over the rest of the network line-ups. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

The Tuesday sitcom picture has changed. FOX:  It wasn’t so long ago, back in the days when The Voice was still leading off the night for NBC, that New Girl struggled mightily just to keep up with Go On.  Last night’s major-event episode, though, more than doubled Go On‘s number, with a robust 2.5 (up […]

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same period last year). CBS is in second place with a 2.34 (down 19%). FOX is in […]