STAR continued its downward journey. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  EMPIRE dominated a night with many reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

          NETWORK FINALS:  Game 3 of the NBA FINALS adjusted to 7.2, which was up 0.1 from Sunday’s game, and up an impressive 1.1 from 2016’s Game 3.  In addition, THE CARMICHAEL SHOW gained 0.1 in final numbers, while THE F WORD lost the same.           Broadcast […]

        NETWORK FINALS:  CANDY CRUSH, the US AMATEUR GOLF CHAMPIONSHIP, the 8:30PM rerun of FAMILY GUY, the 9PM rerun of THE SIMPSONS, and the rerun of AMERICA’S FUNNIEST HOMEVIDEOS dropped 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season premiere […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for STATION 19, GREY’S ANATOMY, YOUNG SHELDON, UNITED STATES OF AL, SVU, and LAW & ORDER: ORGANIZED CRIME.  In addition, CLARICE fell to the next-lowest tenth after adjustment.          Broadcast Official Nationals Program Ratings Chart     CABLE […]

  NETWORK UPDATE:  MODERN FAMILY and IT’S THE GREAT PUMPKIN, CHARLIE BROWN gained 0.1 in final ratings, as did THE MYSTERIES OF LAURA and RED BAND SOCIETY. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): AMEICAN HORROR STORY: FREAK SHOW (FX) fell a heavy […]

        NETWORK FINALS:  THIS IS US gained 0.1 in final numbers, while LETHAL WEAPON lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Houston vs. Oklahoma City NBA game led Tuesday cable at 0.77, with the late New Orleans vs. Clippers game at […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]